Wellness Initiatives and the Physician

Employers, insurers and providers are all increasingly focused on keeping patients healthy by encouraging prevention and wellness. Many wellness strategies revolve around behavioral issues, so what is the clinician's role in changing patient behavior, and how does the clinician become more tied to initiatives in the community? Dr. Dennis Richling, senior medical director and vice president at the Trustmark Companies, talks with host Bruce Japsen about the move in healthcare toward wellness initiatives, how the clinician's services are involved, and efforts to make those services reimbursable by insurance.